Figuring how to make money in freeconomics is the challenge of our times. While the free is always an option (that is the point of Technology Wants to Be Free and Chris Anderson's new book "Free: The Future of a Radical Price"), free is NOT the only option. Sometimes the best way make money is to actually charge fans for what you produce.Another evolutionary example from KK:
Print 200 copies of a book in hard cover. Sell with "free" shipping. Then make the rest of the copies free as a downloadable PDF.