Industrial Era capitalism is inundated with irrational reliance upon irrational conventions and assumptions in the context of a post-information society.
For instance, it's incontrovertibly obvious that NOBODY possesses anything even remotely resembling "Full Information," yet conventional economic theory is utterly dependent upon hosts of such irrational presumptions.
In real life economic behavior, Ariely explains, "You rely on our own past behavior, to dictate your next behavior, without clearly thinking about it, until it just becomes a habit."
When we do this over and over again with an entire economic system founded upon absurd and irrational assumptions such as Full Information and an achievable equilibrium, we are clearly setting ourselves up to FAIL time and time again.